HTC Introduced New Generation of Desire Smartphones

Following on from the successful launch of the HTC One series, HTC, a global designer of smartphones, today unveiled the successors to the hugely popular HTC Desire smartphone – HTC Desire V and HTC Desire C. Featuring Beats Audio™ technology, this family of premium designed, yet affordable smartphones, allows you to hear your music just as the artist intended. The HTC Desire family is also incredibly smart, enabling you to easily manage your professional and personal lives and share the moments that shape them.

 "Listening to music is one of the most popular things people use their phones for, so it’s more important than ever that we deliver the power and emotion artists capture in the studio,” said Richard Javier, country Manager, HTC Philippines. “The HTC Desire family offers customers excellent design, easy access to content and fast connectivity – making them the perfect lifestyle smartphone choice.”

•  Authentic sound without compromise

The HTC Desire family feature a powerful, yet rich studio-quality sound experience that is enabled through the combination of optimized Beats Audio and amazing hardware.  This integration enables a rich, clear audio experience to customers no matter if they’re listening to music or playing a game.

• Premium design taken to a new level

Combining a durable metal frame with precision engineering, the HTC Desire family of smartphones is ideal for those who want a premium-designed phone. Boasting sharp in-call sound, hyper-viewing angle display and metal camera bezel, these compact smartphones not only offer some of the largest screen sizes in their class, but also an unrivalled level of design and user-experience for their class.

• Designed for sharing

Packing the latest mobile technology into a neat, eye-catching design, the HTC Desire family of smartphones makes it easy to browse the Web, view photos or connect with friends and family. If you like to share personal experiences with your social network, instant sharing capabilities will allow you to post any moment, seconds after it was captured. The new HTC Desire V and Desire C are also among the first entry-level smartphones to offer the latest version of Android (Ice Cream Sandwich), which delivers a smooth and immensely enjoyable user experience at affordable price points.

Through deep integration of Dropbox and 25GB of free online space, you also have the freedom to securely back-up, browse and share thousands of photos, videos and documents, whether stored locally or in the cloud.

HTC Desire V

Like HTC Desire C, HTC Desire V is a dual-SIM smartphone for busy users who need to keep track of their work and personal lives on a single mobile companion. With a brilliant 4- inch screen and the latest HTC Sense 4.0 integrated with Android 4.0, HTC Desire V (3G and GSM) is HTC’s most affordable 4-inch smartphone, and a fantastic choice for those who want to combine technology with style. The Desire V makes it easy for users to save all contact numbers—from business contacts to family and friends, they can access all of them in one gadget. This dual-SIM smartphone lets users switch easily between personal and work mobile phone numbers and accounts, allowing for greater freedom and cost management.  It also enables users to easily switch between networks for better coverage, ensuring that you stay connected no matter where you are.

HTC Desire C

Available in red, white and black, and coming with HTC Sense 4.0 integrated with Android 4.0 (Ice Cream Sandwich), the HTC Desire C is great as a first smartphone or for those upgrading from an existing one. Packing a powerful battery and offering access to thousands of apps and games– available through Google Play – you will always be connected and entertained whether at work, home or on the move.

Availability
HTC Desire V and HTC Desire C are now available in HTC concept stores and authorized retailers nationwide. HTC Desire V comes with a suggested retail price of Php 16, 990 while HTC Desire C has a suggested retail price of Php 10,990.

About HTC
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by HTC Sense™, a multilayered graphical user interface that vastly improves user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.